Environmental Philosophy & Mission
PLANT-BASED MEALS
Plant-Based Heaven [PBH] is an earth-centered and nature-based company with multiple enterprises devoted to making available delicious plant-based meals that are organic, healthy, natural, and nutritious.
Our mission is to celebrate GAIA the Earth Goddess who personifies the whole planet as a single living organic being.
SUSTAINABILITY
The philosophy of PBH is to promote Sustainability based on the “3Es” of Environmental Protection, Economic Prosperity & Equity through equal distribution of natural resources. We add the 4th “E” of Education, since our mission is to educate the general public about the great benefits of a healthy plant-based vegan life style. Environmental Protection as the first of the “3Es” includes within itself the “3Rs” of Reduce, Reuse and Recycle.
ENVIRONMENTAL ETHICS & NATURE AESTHETICS
PBH is dedicated to an Environmental Ethics that cultivates moral concern for all other human beings in society as well as for all of the plants, animals, and soil of the land. This Environmental Ethics also involves a Nature Aesthetics where an action is morally “right” when it preserves the beauty of the land.
PEACEFUL & HARMONIOUS COMMUNITY
PBH is dedicated to a compassionate plant-based lifestyle toward the goal of creating a Peaceful and Harmonious Community. The bio-centric view of PBH is an environmental ethics that aims to establish peaceful co-existence not only in the Human Community but also in the whole Biotic Community including all plants, animals and ecosystems in nature.
ANIMAL RIGHTS
A plant-based lifestyle is the best natural medicine for promoting excellent health while also leading to conservation of the environment and protection of the rights of animals. PBH recognizes that everything is interconnected, interrelated and interdependent, so that one must have responsibility, respect and reverence for all living beings in the ecosystem. With deep ecology this view recognizes that all living beings are evolving and have an equal right to blossom, unfold and flourish. This view rejects the anthropocentric or human-centered view for a fully bio-centric and eco-centric or nature-centered view of life. It can be said PBH is a philosophy that is devoted to sustainability, conservation, ecology, environmental ethics, landscape aesthetics, green living and animal rights. The environmental ethics of PBS holds that animals have the right for equal moral consideration because they suffer, and it is our moral duty to prevent all unnecessary suffering. Abstract, Contents, Acknowledgements, Preface, Abbreviations: 2 Our company is therefore based on an ecological ethics of compassion, kindness and non-violence toward all living beings in nature.
SPIRITUAL AWAKENING
PBH is a nature-centered and earth-based company whose mission is to promote a green lifestyle that not only protects health, animals and the environment, but also leads to maximum happiness, well-being and spiritual awakening.